Come and turn 4 with Firefox
Who makes Mozilla Firefox a better browser? You.
Come and turn four.
The event was part of a series of events organized around the world to celebrate the release of version 4 of the popular Web browser.
To give greater prominence and visibility to the Italian event, nois3lab created an interactive teaser campaign consisting of posters, which invited passers-by to discover the message by drawing on the billboards and completing the artwork itself.
The campaign has had a very good result indeed ;)
For the event, nois3lab organized video projections, interactive installations and an informal presentation of the software and the Mozilla initiative.
More than 250 people attended, a success beyond all expectations, which has created a close relationship between all parties involved and looked forward to more of a future result.