Come and turn 4 with Firefox

Who makes Mozilla Firefox a better browser? You.

Come and turn four.

nois3lab, together with its partners bmeme, the laboratory Laszlo Biro and Forte Fanfulla, the media partner HTML.it and the sponsor IED, organized on behalf of the Mozilla Foundation,  the Mozilla Firefox 4 Launch Party, implementing a communication and marketing campaign as well as a public event for more than 250 people in Rome.

The event was part of a series of events organized around the world to celebrate the release of version 4 of the popular Web browser.
To give greater prominence and visibility to the Italian event, nois3lab created an interactive teaser campaign consisting of posters, which invited passers-by to discover the message by drawing on the billboards and completing the artwork itself.

The campaign has had a very good result indeed ;)

For the event, nois3lab organized video projections, interactive installations and an informal presentation of the software and the Mozilla initiative.

More than 250 people attended, a success beyond all expectations, which has created a close relationship between all parties involved and looked forward to more of a future result.

 

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